Slice House to Leverage All New Marketing Technology Stack to Support Explosive Growth
SAN FRANCISCO (April 25, 2024) – Slice House by Tony Gemignani, the highly successful fast-casual pizza franchise by world renowned pizzaiolo Tony Gemignani, officially introduced its national franchise program in July 2022 and quickly saw rapid growth, signing 124 multi-unit deals across the San Francisco Bay Area, Southern California, Texas, Utah, Colorado, and Tennessee. As the brand continues to grow, with an anticipated 75 more units to be signed into development by the end of 2024, Slice House is simultaneously building a best-in-class martech stack.
Below is an overview of the cutting-edge technology and digital initiatives that are being rolled out across the Slice House brand in the coming months:
Updated Brand Identity | To meet the needs of the digital-first world, the Slice House logo has been modernized to support readability, scalability, and overall impact, without compromising brand recognition. The iconic pizza slicer, while still integral to the logo, has been simplified and the font has a more contemporary look and feel with a brighter, tomato red hue.
New Website | In partnership with BRINK, a digital agency renowned for integrating strategy, data-driven experiences and enterprise technology for brands that put customers at the center of their world, the brand will roll out an all-new websitethat will significantly improve the overall user experience in addition to providing an interface for online ordering and a new Slice House rewards program.
Digital Marketing | Paytronix, the cloud-based digital guest engagement platform, will allow Slice House to optimize its digital experience. Through its new guest engagement program, Slice will develop a brand new online ordering platform which will be complimented by a user-friendly mobile app, best-in-class customer loyalty program, and highly personalized email marketing campaigns.
Review Management | SOCi, the CoMarketing Cloud for multi-location enterprises, will streamline digital marketing efforts for the brand to increase online visibility as it continues to scale. In addition to managing local landing pages, this platform will allow Slice House to manage its presence across online listings and review channels, from Google to Yelp, for each location to efficiently update business information and quickly respond to reviews by utilizing generative AI.
Named #1 Emerging Brand in Pizza Marketplace’s Top 100 Movers & Shakers 2023, Slice House has since built upon its nationwide program to offer franchisees even greater support and value, including a partnership with global leader in real estate services JLL, and welcoming David Denton as Fractional Chief Technology Officer along with Chief Marketing Officer Renae Scott, who joined in November 2023.
“We are thrilled to be working with best-in-class restaurant marketing and technology partners to support our brand partners as we continue the brand’s growth trajectory,” states Renae Scott, Chief Marketing Officer of Slice House.
Slice House is actively seeking qualified brand partners to develop new territories across the country. For more information on franchise opportunities, please visit slicehousefranchise.com.
ABOUT SLICE HOUSE BY TONY GEMIGNANI
Slice House by Tony Gemignani, founded by the globally acclaimed 13-time world pizza champion, offers an unparalleled pizza experience, blending artisan craftsmanship with fast-casual dining. Originating from San Francisco’s iconic North Beach neighborhood, Slice House has expanded with over 124 units open or under development, providing a diverse menu from signature New York to California style pizzas, including health-conscious options, complemented by a hand-picked selection of local craft brews and natural wines. Recognized as the #1 Emerging Brand in Pizza Marketplace’s Top 100 Movers & Shakers, Slice House’s nationwide franchise program extends Tony’s legendary expertise and authentic original recipes to entrepreneurs, embodying a legacy of excellence with a versatile business model suited for a range of dining and delivery services.
The post Slice House by Tony Gemignani Brand Evolves as the Franchise Program Continues to Expand appeared first on Pizza Today.
