Top 10 biggest-selling Scotch Brand Champions

It’s been a tough few years for Scotch, but some brands have managed to weather the storm – with one even managing to grow by double digits. Last year dealt a number of headaches to the Scotch industry, with the tariff back and forth, the rising cost of doing business in the UK, and a decline in global whisky demand, which saw a number of distilleries reduce their workforces. Global Scotch whisky exports declined by 1.8% in value and 4.3% in volume in 2025, according to the Scotch Whisky As